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Pay-Per-Click Marketing — Skyrocket to the top of the results page

PPC is a form of advertising that allows you to pay a fee to have your website featured on specific keywords or phrases on a search engine.

Tell us about your project → Questions we hear
Best in Edmonton Ranked top 3 best SEO Agencies in Edmonton
Google We’re a Certified Google Partner
Best Startup Canada Ranked a top digital marketing firm in Alberta
Alberta Offices in Edmonton & Calgary
Why PPC

Cost-effective, fast, and measurable

PPC ads are cost-effective ways to promote your business, as you only pay when people click on your ad.

PPC ads allow you to reach the top of the SERPs quickly, and you can run multiple versions or (A/B Testings) to see what Ads are working the most efficiently.

PPC ads are advantageous to websites with low domain ranking, as PPC ads will be shown at the top of the SERP pages.

Why invest in PPC

Buy attention from people already looking

01

Higher-quality leads

PPC zeroes in on the people who are actively searching for the services your business has to offer.

02

Budgets you can control

Metric can continuously improve the your Ad relevancy to lower your cost per click.

03

Increased Exposure

PPC ads allow you to rank on the first or second result of a Google search.

04

Understand what works and what doesn’t

PPC allows you to quickly test if a new product or service, or marketing strategy works.

What we manage

Inside a Metric Media PPC campaign

01

Media Planning and Strategy

Metric Media works with you to understand who you are targeting and what they are searching for. Then, we optimize for what key terms or phrases are best for your company across various platforms.

02

Custom Landing Pages

If you are spending money for someone to come to your site, then you must show them helpful, trusting and engaging content. Custom landing pages allow you to target particular audiences.

03

Conversion Rate Optimization (CRO)

Metric Media monitors how visitors are interacting with your site and develops a more efficient way to get them to your ultimate goal, such as scheduling a meeting.

04

PPC Retargeting

Retargeting is a form of PPC ads displayed to someone who previously viewed your website or a specific part of your website. Retargeting is a great way to remind interested parties about your services.

Don’t take our word for it

An agency partner on our paid work

“We were recommended Metric Media after a few failed attempts with other pay-per-click agencies. After some initial conversations, we partnered with Metric Media for SEO, Paid Ads, and Web Development work. They are experts in understanding web analytics and conversions; they make it easy to understand what is happening, and we can advise our clients accordingly. We value our partnership with Metric Media and recommend them to any marketing company seeking help on SEO or Pay-Per-Click.”
Vaughn Joseph Massive Web Design
Questions we often hear

Questions We Often Hear

Ask your own
How Much Should You Spend On PPC?
Although there are different answers to this question, here are a few things to consider: the amount you are willing to spend per day on each of your ads; your bidding strategy and the goals there based on; how much your competitors are willing to pay for the same keywords you are bidding on; and how targeted or relevant your ads are to your desired audience. Please get in touch for a more in-depth and free consultation.
What is Your Approach to Landing Pages?
A complete PPC campaign should include a solid strategy for optimizing landing pages. Landing pages should consist of your ad copy’s matching message and tone and your landing page content; clear and concise language about your product or services and its benefits; and detailed call to actions buttons to guide the user to their next steps. Its not only about having PPC ads but your landing pages must keep a visitor engaged.
What Are The Various Types of PPC Ads?
Although Text ads, such as Google Ads, account for the majority of PPC ads, there are a few different forms. Retargeting ads are shown to users who have viewed your website and shown some engagement, to reposition your company in their minds. Display ads are shown in the top, side and bottom of websites. Call-only ads are clickable and initiate a phone call rather than taking the user to a web page.
How Long Does It Take to See PPC Results?
As opposed to Organic or SEO results, PPC results can be quickly. Perhaps as soon as a few weeks. Initial campaigns are monitored and adjusted so your results should continue to increase.
How Do You Track Conversions?
Having a visitor book a meeting or buy your product should be the ultimate goal of your online presence. Therefore, it is important to give them steps to fulfill towards the ultimate goal. These steps can include signing up for an email list or filling out a form. All these smaller steps should be tracked to see if they are being converted on.

Pay Per Click Management rarely works alone

All services →
Local SEO→ Search Engine Optimization→ SEO for Ecommerce→ Content Creation→ Email Marketing→ Website Development→

Lets see if PPC ads can help your business grow.

Get in touch

Have any questions?

Do not hesitate to get in touch with us by using this form, and we'll get back to you as soon as possible. Prefer to talk? The fastest way to start is a phone call.

780-904-7467
HoursMon–Fri 9am–5pm MST
Edmonton2207 90B St SW, T6X 1V8
Calgary1900 700 2nd St SW, T2P 2W2
We reply within one business day. No obligation, no sales pressure.